RICHVALE, Calif.–Sixty-six of Lundberg Family Farms’ products are among the first to be officially “Non-GMO Verified” by the Non-GMO Project. The “Non-GMO Verified” seal means that verified Lundberg products have been produced according to rigorous best practices for GMO avoidance, which includes testing of risk ingredients.
“It is very important for the consumer to have an educated choice between food containing GMO's and those that are non-GMO,” says Grant Lundberg, CEO of Lundberg Family Farms. “It has been my pleasure to work with the Non-GMO Project and like-minded members of the natural foods community to draft the first comprehensive non-GMO standards in the United States.”
Grant Lundberg serves as one of 11 governing members of the Non-GMO Project's board of directors that has been involved in initiating, funding, and writing standards for the Non-GMO Project since its inception. The Non-GMO Project is a nonprofit organization, created by leaders representing all sectors of the organic and natural products industry in the United States and Canada, to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies. As the Project evolved, it became clear that in order for the initial vision of standardized labeling to be possible, a third-party verification program was needed that would identify products compliant with a uniform, consensus-based definition of non-GMO. With the help of technical consultants FoodChain Global Advisors, the Non-GMO Project created a collaborative non-GMO verification program that began enrolling products in fall 2008.
While many products make claims regarding their GMO status (e.g. “GMO free”), these are not legally or scientifically defensible, and are not verified by a third party. The Non-GMO Project is the only organization offering independent verification of testing and GMO controls for products in the United States and Canada. Enrollment in the program is close to 3,000 products from more than 50 brands.