IFIC Survey: Consumers Favor Biotech Foods
The International Food Information Council (IFIC) recently released the result of their survey conducted last April 5 to 26, 2010 in a report entitled Consumer Perceptions of Food Technology. The survey was conducted in the USA and 750 adult respondents comprise the total sample. An overwhelming number of respondents favor the purchase of biotechnology-produced foods based on their environmental benefits and sustainable agricultural practices.
Several respondents claim that they will buy biotech food because they provide more helpful fats like Omega-3s (76%); others say they buy biotech foods to avoid trans fat (74%); some believe that biotech foods have improved taste and freshness (67%); and many also patronize wheat-flour products of biotechnology because more people are fed with less resources used in production. It is notable that there is low overall awareness of consumers regarding food biotechnology, but still, zero percent or none of them listed biotech food as something to be avoided.
Visit http://www.foodinsight.org/Resources/Detail.aspx?topic=2010_Consumer_Perceptions_of_Food_Technology_Survey to download the survey results.